About me

About me
Louisa Barnum

As a resource, coach and teacher I work primarily with senior leaders and management in an organization or business. I don’t consult, nor do I bring expertise in any particular business or system or market. Instead, I specialize in people — and particularly their inner growth. I believe that when you unlock and free your people via better knowledge and capabilities, your business will survive and thrive even with the increasing economic pressures and social fragmentation you’re facing in the business world.

Indeed, its the only thing that is going to see you through.

Business is people. Not nature, not systems; definitely not force of habit. Specifically, its how people think. Everything flows from there, both the good and the bad.

If you can transform how you and your people think, you have the key to transforming your business outcomes.

I am a former professional classical musician (violin and voice). This was my first career before a serious accident took me out of the running. The lessons I learned from the intense discipline of practice and constant performance both as an instrumentalist and vocalist gives me a highly unusual but practical knowledge of how capacity is systematically built.

I have been coaching leaders for more than 15 years. I fell into this work via the door of mental health. During my coaching training with the International Coaching Academy in 2007 I started working with high functioning leaders who were struggling with terrible secrets. They revealed to me, sometimes for the first time, childhood trauma, mental health struggles, diagnoses, fear, doubts, anxiety, and the intense pressure and burn out they felt in their positions.

In 2013 I co-founded Magenta Studios, a consultancy and training company with my husband Jeff Barnum where we ran multi-stakeholder social change projects around the world. We also have consulted with businesses working to improve their culture and develop a broader impact in line with their mission. In 2021 Rachel Hazlett-karr joined Magenta, Jeff Barnum stepped back to focus on being a full-time artist, and we changed the name to Magenta FM. Rachel and I built a podcast and created numerous courses together. Even though she has also stepped back from the day to day at Magenta to pursue her career in real estate and raise her children, she is available for coaching. I highly recommend her as a coach!

These days I am part of a globally based research team on developing cultural and social renewal work in business contexts inspired by Rudolf Steiner's indications about a three-folding society. Bringing culture to life in business is my way of helping the world.

I have been a serious meditant and student of Anthroposophy for 30 years. This is the true source of my understanding of what human beings are, and what growth and transformation looks like practically. This study, practice, and the very special teachers along the way (Rudolf Steiner, Dennis Klocek, Georg Kuhlewind, Valentin Tomberg, among others), have helped me create everything I bring to my clients and in my writing. I owe my unique perspectives and teachings to them.